Marketing Automation Specialist (4-7 yrs)
Description: Marketing Automation Specialist
- 4-6yrs years of experience in similar role
- Expert Marketing Automation skills on any platform (like Salesforce (highly preferred), Marketo, Eloqua, Hubspot, Pardot, etc.)
- Strong understanding of B2C Marketing, Email Marketing, and Campaign Management.
- Campaign performance analysis and reporting.
- Intermediate to Expert CRM Administration Skills (preferably Salesforce.com)
- Business workflow
- Can test and analyze workflow, content, lead scoring and tactics for improvement.
- Keeps the lead flow highway efficiently moving between the MA and CRM platforms
- Web development and digital design skills (HTML at a minimum)
- API integration with CRM platforms and Web properties
- Ability to ensure a high level of accuracy despite deadline pressure
- Ability to meet tight deadlines using strong multitasking and organizational skills
- Ability to excel both independently as well as part of a team
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