Director at HireConnect
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Marketing Automation Role - Advertising Firm (2-5 yrs)
- Familiarity with email and web design including layout, usability, basic HTML/CSS code, graphic design and related technologies is required. Email QA skills important.
- Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.
- Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in fast-paced and high-energy environment.
- Data Management and Segmentation
- Create emails, landing pages, templates, forms, nurture programs, lead scoring, in accordance with industry best practices.
- Test and QA marketing automation programs.
- Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.
- Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.
- Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.
- Support, Implement and monitor day-to-day marketing operations/automation / campaign execution and data, related requests through email, Clickup within agreed process SLAs.
- Design, build, execute and optimize marketing programs and campaigns within Hubspot to deliver measurable results.
MUST HAVE :
- Bachelors degree or equivalent with 2-5 years of relevant work experience
- 2-5 years of marketing automation experience in Hubspot Strong preference for Hubspot ertification.
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