Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
20/04 Payal
Associate - Recruitment S&M, SCM at Crescendo Global Leadership Hiring

Views:30 Applications:23 Rec. Actions:Recruiter Actions:0

Marketing Automation/Email Specialist - Insurance/Broking (2-13 yrs)

Bangalore Job Code: 322295

Marketing Automation Email Specialist- Insurance Broking- Bangalore (3+ Years)

Seeking a Marketing Automation Email Specialist to drive effective marketing communications. Responsibilities include template development, test strategies, and campaign support. The ideal candidate is proficient in HTML/CSS, with expertise in marketing automation platforms. Strong communication and collaboration skills are a must, along with attention to detail and adherence to deadlines.

Responsibilities:

- Develop and manage digital templates (emails, landing pages, programs) in the marketing automation platform.

- Ensure designs meet Company/Organization brand standards across devices and browsers.

- Implement A/B testing strategies to boost traffic and revenue.

- Assist in executing marketing campaigns, including creating emails, landing pages, and tracking placements.

- Support automated lead generation programs.

- Understand lead scoring and nurturing for effective campaigns.

- Provide reports on key campaign metrics.

- Serve as a Subject Matter Expert on marketing automation best practices.

- Stay updated on industry trends and techniques.

- Follow proper processes for email and marketing automation.

- Meet internal SLAs and coordinate across time zones.

- Demonstrate expertise in Marketing Automation Platforms.

Requirements:

- 2+ years of digital marketing experience, specializing in marketing automation platforms like Marketo, Eloqua, HubSpot, or Salesforce Marketing Cloud/Pardot.

- Proficient in HTML/CSS for creating responsive emails and landing pages.

- Familiarity with CRM systems, particularly Salesforce.

- Bachelor's Degree or equivalent experience.

- Demonstrated expertise in marketing automation and CRM.

- Well-versed in B2B lead generation techniques.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Add a note
Something suspicious? Report this job posting.