Recruiter at ExecutiveScouters
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Marketing Associate - Market Research - IT (3-5 yrs)
The position is a Marketing Associate role reporting to the Head of Sales and Marketing. In this position, you'll be responsible for executing the overall marketing strategy for the firm.
The responsibilities include :
- Work with sales in using effective marketing campaigns to generate leads
- Support creation of marketing collateral including presentations, brochures, flyers, newsletters, case studies and whitepapers
- Simplify complex jargon to cull out best benefits and value propositions to create unique product and services positioning
- Keep all the marketing collaterals updated at all times
- Develop product literature for customers including user guides etc.
- Be responsible for leading the marketing research function to create various target lists with comprehensive research on specific targets and prospects
- Identify leads to add to a target list from multiple secondary research avenues
- Provide marketing support with regards to participation in various industry events
- Perform detailed competitive benchmarking exercise to map industry landscape and various players to act as a marketing intelligence input
- Curate industry research by following various media outlets to feed the PR and communication engine
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
