Job Title Marketing Analyst

Experience 4 to 8 years

Location Pune

Education

Qualification MBA (Marketing), PG in Data Analytics, or any other related field

Role Type Permanent

Job Description As a Marketing Analyst, you will be an integral part of our marketing team, supporting various aspects of data management, analysis, and reporting. You will play a key role in executing day-to-day list operations, generating marketing KPI reports, analyzing campaign performance, and providing insights to drive marketing effectiveness.

Responsibilities :

- Perform data analysis to derive insights aimed at enhancing sales and marketing strategies and campaigns.

- Work collaboratively with cross-functional teams to establish goals, monitor progress, and assess the effectiveness of marketing activities.

- Create and maintain marketing performance dashboards and reports, spotlighting key metrics and trends.

- Monitor and analyze customer behavior, engagement, and conversion data to pinpoint opportunities for optimization.

- Harness marketing automation platforms and CRM systems for the management and analysis of marketing data.

- Identify and implement process improvements to streamline marketing operations and boost efficiency.

- Collaborate with the marketing team to conceptualize and execute A/B testing and optimization strategies.

- Conduct competitive analysis to discern market trends and identify opportunities for differentiation.

- Contribute to the development and execution of marketing campaigns, including efforts in segmentation, targeting, and personalization.

Key Skills :

- Proficient in utilizing data analysis tools such as Excel, SQL, and/or Python.

- Highly proficient in Marketo and Salesforce.

- Experience in analyzing email campaigns, lead data and are familiar with the data from a sales environment.

- Exhibits excellent attention to detail and precision in data analysis and reporting.

- Strong communication skills, capable of presenting intricate data in a clear and concise manner.

- Familiarity with digital marketing channels and metrics, encompassing SEO, SEM, email marketing, and social media.

- Capable of working independently and managing multiple projects simultaneously in a dynamic and fast-paced environment.

- Acquainted with statistical analysis and proficient in using data visualization tools (e.g., Tableau, Google Analytics).

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.