JOB DETAILS

Job Description

Work with marketing teams and the business units to understand their research needs, and to provide insights that inform business initiatives and drive growth

Recommend appropriate research design & methodology, and manage both internal and external resources needed to execute studies

Design questionnaires & sample framework, manage fieldwork, conduct analysis, write up/present results

Use research to enhance understanding of customer and prospect behavior, needs, preferences and attitudes

Translate insights into actions to support product management, sales and marketing programs

Present research insights in a compelling and actionable format to facilitate implementation of research results and stimulate future demand for research

Champion research-based insights among key stakeholders, and build a base of knowledge that grows in value over time

Stay current with research trends and cutting edge techniques

Participate as a member of the Global Brand Strategy team in cross-functional initiatives You will need to have:

5+ years of experience with hands-on research, working closely with clients to meet business needs

Extensive hands-on quantitative research experience (not just managing vendors)

Experience in supporting global B2B marketing and sales organizations

Broad business acumen; experience in and knowledge of Financial services industry (Experience in enterprise-level products/services and/or media industry a plus)

Strong analytical skills, and expertise in advanced multivariate research design and analysis, e.g.,segmentation, customer journey, forced-choice analyses

Adept at SPSS (e.g., manipulate data, analysis) and Excel (pivot tables, look-up tables, etc.)

Focus group moderating and panel experience are highly desirable

Ability to think fast, act thoughtfully, produce quickly, and manage multiple complex projects simultaneously

Track record of success working in and influencing a fast-paced global organization

Ability to be flexible, adaptable and responsive to numerous stakeholders; capable of tackling very loosely defined problems, creating clarity, building trust, and guiding stakeholders through process

MBA or advanced degree in social science, business and/or market research preferred

SKILLS REQUIRED:

B2B Marketing Segmentation Analysis Excel Pivot forced choice analysis SPSS Research Design Customer Journey Mapping Market Research Quantitative Research.

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