Market Cube - Copy Writing/Content Marketing Role (5-10 yrs)
At Market Cube, content forms the lifeblood of all marketing activities. As the content writer, you will be responsible for creating engaging content for our B2B audience in the USA and Europe markets You are a great fit for this role if you have worked with firms which develop software and/or SaaS-based products. We are specifically hiring the best-in-class communications professionals who can develop excellent content for international audiences.
Responsibilities:
- Write engaging content for brand and demand generation campaigns geared towards the US and Europe markets
- Produce engaging and audience-specific content in form of company blog, customer case studies, monthly newsletter, industry awards, and social media posts
- Create scripts for brand, product, and employee engagement videos, webinars, event demos
- Take ownership for content marketing and PR efforts. Collaborate with the marketing, creative, product and sales teams to get inputs
- Use the marketing hooks and appropriate CTAs to adapt the content for different audience segment
- Demonstrate consistency and clarity in showcasing Market Cube's brand voice across every touchpoint
- Develop and implement new forms of content to create conversations with our audience on online channels
- Ensure all pieces of content are on-brand and consistent in terms of style and quality
- Conduct rigorous quality checks on every piece of outbound content. Use AP Style Guide or Chicago Manual of Style, if needed
Qualifications:
- Excellent writing skills that influence international audiences
- UG: Any specialization; Mass Communications, Journalism or an English major preferred
- Minimum 5 years of marketing communications and copywriting/content development experience
- Should be a team player who can make it happen in a fast-paced environment
- Should be able to think globally and understand local cultural practices of USA
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