Years of Experience:2+ Years

Designation: Marcom Executive

Job Location:Chennai

Note:Person Should based out of Chennai.

Develop & Implement ATL & BTL marketing and brand strategies to achieve targets and increase SOH revenue and footfalls into the mall

- Annual Budget management of campaigns in line with overall marketing budget

- ROI analysis on each promotion & feed back to business for continues innovation and improvisation.

- Developing & managing relationships with Retailers, Head office, PR Relations, Suppliers, Vendors, Retained agencies- ensuring cost effectiveness and brand guardianship

- Work effectively- Assisting & Co-coordinating internal departments (esp. leasing, specialty leasing, sub-brands, operations, finance and customer services to ensure optimum business effectiveness and information is communicated around the business units like new store openings, launches, events, changes to procedures, staff newsletters)

- To assess the effectiveness of the mall website and social media and implement content improvements and new features to meet on objectives

- Handle content writing and uploading contents/ Art work in the mall Face Book page, Newsletter & E- mailers

- Develop, understand and communicate relevant retail trends to centre management

- Launching & Management of the Gift Voucher program and any loyalty card programs that are implemented

- Preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders

- Support all departments with annual Research plan, data collection and requirements.

- Conceptualizing art, d- cor & events to be implemented in the mall, also coordinating the smooth flow of the activities to optimize maximum mileage

- Conducting weekly review meeting and discussing key issues with assigning time bound tasks to various departments

- Ensuring collection of utility payments on a monthly basis and assist accounting team to meet all payments requirements of the mall

- Coordinating closely with Tenant Relations to assist smooth operation between tenants, premise owners, franchise owners on day to day basis

Ms.Anitha

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