HR Manager at Marcamor Business Solutions
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Marcamor - Manager - Digital Marketing (1-2 yrs)
Job Description for Digital marketing :
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work closely with Product and Content teams to develop and distribute the assets and collateral required for each target platform.
- Create product content and communications to educate customers on new product capabilities and best practices.
- Create Measure what works, what doesn't work, and drive business decisions based on data.
- Oversees all company social media accounts management
- Responsible for developing and implementing overall marketing strategies for company's social media presence. This might include blogging, creating social media profiles, managing regular posts, organizing social media campaigns and responding to followers.
- Develops engaging, creative, innovative content for regularly scheduled posts (on website, blogs etc.), which enlighten audiences and promote brand-focused messages.
- Coordinates social media messaging regularly to promote the company as a brand.
- Audits and analyses social media presences, including digital advertising costs and returns.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Monitors and develops reports on competitor activity within social media spaces.
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