HR Manager at MapOut Pvt Ltd
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MapOut - Executive - Digital Marketing (1-3 yrs)
MapOut is looking for a Marketing and SEO Expert to handle and boost its Social media presence. The ideal candidate should have impeccable communication, be abreast of the current market trends (memes, issues etc.) to leverage for the brand, and have a firm grip on SEO, running social media campaigns (Facebook & Google both).
- 0-2 years of experience handling the digital marketing efforts of a brand
- Experience in the Ed-tech domain will be a BIG plus
- Good knowledge of paid marketing campaigns on Facebook & Google
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
- Good understanding of web analytics tools (e.g. Google Analytics, etc.)
- Skills and experience in creative content writing
- Excellent communication and interpersonal skills
SEO :
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Social Media Marketing :
- Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Create content, including text posts, videos, and images for use on social media
- Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Interact with customers and deal with customers' inquiries
- Research and monitor the activity of company competitors
- Keep track of data and analyze the performance of social media campaigns
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