HR & Recruitment Executive at ManpraX Software
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ManpraX Software - Search Engine Marketing Role (3-6 yrs)
Profile - SEM
Exp: 2.5 Yrs - 6 Yrs
Offer CTC - 10 LPA
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Conceptualizing marketing campaign on Google AdWords, Facebook Ads, and other websites in order to generate leads.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Manage Budgets and optimization of the investments to drive the results.
- Devising strategies and analyses to drive online traffic to new customer acquisition
- Activation & Engagement of Existing Users - Effectively use the own and earned media to drive unpaid traffic, acquisitions, and activations.
- Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements
- Measuring ROI and campaign effectiveness to deliver better results. We live by this statement "If you can- t measure it, you can't improve it & it's definitely not worth getting into".
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