HR at Manipal Global Education Services
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Manipal Global Education Services - Manager - Digital Marketing (6-8 yrs)
JOB DESCRIPTION :
JOBTITLE/ POSITION : Digital Marketing Manager (SEM)
REPORTING TO : Marketing Head
REGION/ FUNCTION : Marketing
ORGANISATION ENTITY : MaGE
LOCATION : Bangalore- Manipal towers
JOB PURPOSE :
- We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions.
WORK RELATIONS :
- Internal Interface Brand team, content team, IT team
- External Interface Agencies
- Reporting Authority Marketing Head
CRITICAL ACCOUNTABILITIES :
- Develop, implement and maintain paid search strategies and recommendations.
- Should have run PPC for large accounts.
- Conduct keyword analysis/research and writing effective ad copies.
- Be able to perform website analysis and share recommendations
- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.
- Track and analyze campaign effectiveness.
- Improve quality score and conversion rates via landing page optimization.
- Analyze Clicks and Conversion data, ad expenses and ROI
KEY SUCCESS FACTORS :
a) Be able to hit targets related to learner acquisitions
b) Improve quality score and conversion rates, CTRs, ROI
c) Decrease cost per acquisition
SKILLS, KNOWLEDGE & COMPETENCIES :
Qualification and Experience :
- 6 to 8 years experience, ideally in EdTech/ b2c handling significant budgets (Rs. 5 crore minimum/per annum)
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