HR at Manipal Global Education Services
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Manipal Global Education Services - Digital Marketing Role (4-6 yrs)
Digital Marketing (Responsibilities)
- Plan, budget and execute online/digital campaigns on Google, Social Media & other channels
- Co-ordinate with the product/marketing manager and design effective digital campaigns across multiple channels/media
- Co-ordinate with the marketing team and align the online campaigns with the overall marketing & brand objectives
- Coordinate with the out-reach/TL and tweak the campaign communications and TG accordingly to ensure best lead quality
- Work with multiple online partners, publishers and other influencers to ensure deeper penetration into the online space
- Coordinate with the content team and ensure the alignment and effective use of the content created
- Understand the overall online/digital eco-system and proactively suggest initiatives in accordance with the TG, timelines & budgets
- Co-ordinate & complimenting the field team by providing the required online support in terms of event awareness, foot-fall generation etc.
- Responsible for engagement campaigns through emailers, WhatsApp & other media
- Effective use of CRM to optimize engagement and maximize conversions
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