Job Description - MD Kenya

JOB TITLE : MD - KENYA

REPORTS TO : CHIEF EXECUTIVE OFFICER (CEO)

1. JOB PURPOSE :

Primary responsibility to develop, lead and manage the company's operations in Kenya, with priority attention to:

- Establishing a retail channel through direct run branches and distributors / dealers

- Setting up a projects channel serving the Kenyan and other African markets

- Delivering against agreed revenue and EBITDA targets and action plans

- Building the strongest downstream channel for solar energy solutions in Kenya and subsequently in other African countries

- Effectively managing all critical stakeholders including but not limited to finance partners, distributors / dealers, corporate customers, government authorities, and potential sub-contractors

- Managing the company in Kenya in compliance with all local regulations

DIMENSIONS OF AFRICA BUSINESS :

- FY 18-19

Revenue : $3mln USD

EBITDA : breakeven

50-60 personnel, 5-7 branches

PRINCIPAL ACCOUNTABILITIES IN AFRICA :

- Establish the company in Kenya and recruit, motivate, and retain key staff (sales managers, finance, operations, technical)

- Rapidly scale the company's core retail sales of solar water heating systems, and solar PV systems - initially through direct selling

- Develop and grow the nascent Projects business for commercial solar water heating and commercial PV

- Develop 3rd party finance partners

- Meet sales targets within receivables / inventory guidelines

- Establish the company brand as a premier solar solutions company in Kenya

- Coordinate procurement from the Indian parent and possibly other suppliers

- Coordinate supply and distribution throughout the African continent but starting in Kenya

- Lead by example, by personally carrying out comprehensive audits and performance reviews at branch level where appropriate

- Roll out the Company's existing standardized branch level operating procedures

- Regularly adjust pricing to meet gross margin and profitability targets in cooperation with line management

- Manage cash flow-planning and cash optimisation for the Kenya operation

- Implement and monitor key financial controls and policies

- Create a strong culture of cost control, and closely monitor operating and capital expenditures

- Maintain strict inventory controls - sign-off stock reconciliation every month when applicable

- Ensure monthly compliance with bank reconciliations, and sign-off

- Implement training and induction programme for all recruits

- Implement HR policies and guidelines and ensure adherence

- Create a strong, professional team of technicians able to manage retail and project level installations and after-sales service

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