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15/11 Vijay Muthu
Talent Acquisition Specialist at MyOperator.co

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Manager - Video Marketing (3-8 yrs)

Noida/Kolkata Job Code: 352142

About MyOperator: MyOperator is India's leading cloud communications provider, offering cutting-edge solutions to over 10,000 businesses across diverse industries. From Cloud Call Center solutions to IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone, we provide comprehensive SaaS platforms backed by exceptional customer service.

Job Summary : We are seeking a creative and entrepreneurial-minded YouTube Marketing Manager to lead our video content strategy and drive impactful, brand-aligned marketing initiatives on YouTube. This role is ideal for a visionary content creator with a deep understanding of producing engaging, viral video content tailored for both enterprise and SMB audiences. As the YouTube Marketing Manager, you will manage end-to-end video campaigns, collaborate with influencers, and align video content strategies with overall business goals to maximize engagement and ROI.

Key Responsibilities:

YouTube Content Strategy : Lead the full lifecycle of video content creation-from ideation to production and distribution-on YouTube, ensuring alignment with business objectives and marketing goals. Develop strategies leveraging the latest video trends and audience engagement practices.

Viral Video Creation : Conceptualize and produce high-impact, shareable video content that resonates with enterprise and SMB audiences and drives channel growth.

YouTube SEO & Optimization : Implement best practices for YouTube SEO, including keyword research, thumbnail creation, metadata optimization, and effective use of tags and playlists to maximize video discoverability.

Team Leadership & Collaboration: Oversee internal teams and manage external partners, such as studios, influencers, and agencies, to create top-tier video content. Foster effective coordination for seamless project execution.

Influencer & Collaborative Campaigns: Curate and lead YouTube influencer-driven video campaigns, building a robust network of collaborators to amplify brand reach and engagement.

Data-Driven Strategy: Analyze YouTube Analytics and other performance metrics to gauge the effectiveness of video content and refine strategies to enhance viewer retention, engagement, and channel growth.

Cross-Platform Content Integration: Create and manage diverse video formats, including live streams, webinars, and short-form content, to expand brand presence on YouTube and other video platforms.

Hands-On Production: Be skilled in both on-camera and behind-the-scenes production, handling technical aspects like shooting, editing, and post-production of YouTube videos.

Content Innovation: Utilize a deep understanding of video content virality to consistently produce engaging, trend-setting YouTube content.

Strategic Alignment: Ensure all YouTube initiatives are strategically aligned with the company's broader marketing and business objectives, driving measurable results.

Entrepreneurial Leadership: Approach video projects with innovation and an entrepreneurial mindset. Lead initiatives that explore new growth and engagement avenues.

Key Qualifications:

Experience : 3-5 years in a video content lead or video marketing role, preferably with experience managing a YouTube channel for a brand or agency.

Proven Track Record : Demonstrated success in producing viral YouTube video content with tangible engagement and growth metrics.

Collaborative Network : A strong network of studios, influencers, and agencies for collaborative projects.

Multi-Format Expertise : Proficiency in producing diverse video formats, including live streams, webinars, and short-form content.

Social Media Proficiency : Active presence on YouTube and other social media platforms, with a proven track record of amplifying video content across channels.

SEO & Analytics Knowledge : In-depth knowledge of YouTube SEO best practices and the ability to analyze metrics for strategy refinement.

Technical Production Skills : Hands-on experience in video shooting, editing, and YouTube-specific production practices.

Leadership & Teamwork : Excellent leadership skills with the ability to guide teams and collaborate effectively.

Entrepreneurial Mindset Preference for ex-founders, independent creators, or professionals with a strong entrepreneurial approach.

Strategic Thinking : Ability to align YouTube content strategies with broader business objectives to drive measurable impact.

Why Join Us:

Innovative Role: Lead and create video content that blends strategic thinking with creative freedom.

Leadership Opportunities: Be part of a collaborative and entrepreneurial team with leadership responsibilities and opportunities to drive meaningful impact.

Expansive Network: Access to a strong network of studios, agencies, and influencers to bring your creative vision to life.

Career Development: Competitive salary and opportunities for growth in a fast-paced, growing company.

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