About Bajaj Finserv

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we're one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Bajaj Finance Limited, is the lending and wealth advisory arm of Bajaj Finserv Limited. It is the most diversified non-bank in the country with multiple product lines across consumer, commercial and SME finance, making it one of the most profitable companies in the category.

Website

https://www.bajajfinserv.in/

Company Size :Large-scale / Global

Working Days : 6 days/week

Office Location : Viman Nagar, Pune

Role & Responsibilities

Video-led Content Strategy:

- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR.

- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

- Ability to write / edit clear and concise copy and briefs unique to the platform, and influence / direct designers and agencies for creative outputCreating the monthly production pipeline, review and edit every piece of video content that is produced

- Explore AI-based and production automation tools to help create communication stimuli at scale

- Manage our agency and partner ecosystem to support high-scale video production

- Manage the monthly production flow and maintain data sheets to enable ease of tracking

-I ncrease CTR, Views and other critical metrics for all video production.

Project Management:

- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.

- Plan and manage video production schedules, ensuring timely delivery of projects within budget

- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms

- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement

- Coordinate with the content team to integrate video content on the platforms

- Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort.

- Work with technology teams to explore Gen AI tools to deliver output at scale and speed

- Identifying opportunities for new formats and keeping up with trends in the video content space.

Customer obsession and governance:

- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience.

- Zero tolerance for content and communication errors

- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand

- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice

- Create checks and balances in the system so that all customer-facing content is first time right, every time.

Performance tracking:

- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.

- Gauge efficacy of video content produced, and drive changes wherever needed

- Provide regular reports on video performance, identifying trends, insights, and areas for improvement

Ideal Candidate

Qualifications:

- Bachelors degree in Communications, Digital Marketing, Advertising or a related field

- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

- 3-5 years of relevant experience in the space of content marketing / advertising, experience in Digital Marketing with a focus on video content, will be an advantage.

Skills:

- Excellent command over the English language

- Hands-on experience of copywriting, editing, and creating communication

- Ability to handle complex briefs and ideate out of the box

- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication

- Deep customer focus by understanding customer behaviour and analysing data and real-world experience.

- Detailed orientation & very structured thinking, think of customers' entire journey and experience

- Strong communication and collaboration skills to effectively work with diverse teams

- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment

- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

Perks, Benefits and Work Culture

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.