Senior Recruitment Lead at ACH Management Pvt. Ltd.
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Manager - Trade Marketing & Sales Development - FMCG (7-12 yrs)
KEY RESPONSIBILITIES :
- Handling BTL for the relevant portfolio
- Channel development and program management of distributors
- Activation and promotions to be carried out nationally
- Understanding the National market for the portfolio thoroughly to be able to create strategy for development of category
- Understanding Brand Strategies and translating them for success in the market
- Create innovate methods to capture market through micro marketing initiatives like activation and visibility drives
- Planning budgets and effective execution of the same for maximizing the output
- Partner in Channel Development Initiatives
- Ensuring successful New Product Launches - Distribution & Volume
- Guide and support Divisions to generate higher and sustainable sales in the market
- Channel Development Initiatives
- Micro Marketing initiatives
- Competency building in the Divisions for effective execution of strategies
- Sales Development
- Preparing incentives plan
COMPETENCY REQUIREMENTS :
Critical Generic Competencies:
- Analytical Skills
- Creative thought process
- High Execution Focus
- Networking and Influencing skills
- Good knowledge of the market
Critical Personality Attributes:
- Ability to experiment and also generate new ideas
- Receptive to new ideas
BEHAVIORAL COMPETENCIES :
- Person should be willing to work in entrepreneur culture
REQUIRED EXPERIENCE :
- The candidate should have total experience of 7-8 years of FMCG sales experience. At least 2-3 years should be in Trade Marketing H.O. / Regional role.
- MBA in Marketing from decent school.
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