Assistant Manager HR (TA) at ACS Consultants
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Manager - Trade Marketing - FMCG (5-17 yrs)
- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography
- Conceptualizing and formulating trade marketing calendar as per business strategy
- Drive width and depth for existing, New and focus Products through Field team and Distributors
- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.
- Designing Trade Promotion Programs for Retailers
- Driving share of shelf with Retailers and Merchandisers
- Building Retailer Relationship and Driving initiatives
- Shopper Activation: Instore Promotion and Activation
- Design and Execution of the Wholesale loyalty program
- Collect and disseminate Best Practice for profitable Trade Marketing activities
- Ensuring the POP Material is executed in the Market successfully
- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements
- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future
- Understanding of FMCG categories (Personal Care)
- Sales Management, Planning and Operational Skills
- Sound knowledge of Sales processes
- Merchandising Skills - both paid and unpaid visibility
- Excellent Communication Skills
- Presentation Skills
- Qualitative and Quantitative Problem Solving Skills
- Self-Motivation
- Strategic Thinking
- Self Starter
- Result Orientation
- Achievement oriented
- Distributors, C & F Agents, Retailers, Customers
- SD & TM,RSM, ASM,TSM, Brand/Category Managers, Finance Department, Commercial Team.
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