Associate - Vice President at Leverage Business Solutions Pvt Ltd
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Manager - Strategic Alliances - eCommerce (5-7 yrs)
Key Parameters
- India Night shift (6.30 pm to 3.30 am IST ) to match with US Eastern Time
- 5+ years of experience
- Ability to travel to US 3 times per year for 3 weeks each - Has US visa
- Prior experience in meeting and interacting with US customers
- An educational degree in engineering, Marketing or business from the United States is preferred
Description :
- The Strategic Alliances Manager (SAL) plays a key role in driving acquisition and revenue through our extensive and varied partner portfolio.
- Working closely with the Partnerships and wider Marketing team you'll be responsible for managing cross-channel marketing initiatives for a range of our partners with a particular focus on generating leads from partner ecosystem.
- Your working hours will be in the India night shift (6.30 pm to 3.30 am IST) on US Eastern Time.
Objectives :
You will be measured based on the following criteria :
- Number of signed partnership agreements
- Number of leads generated from the partnerships
- Eco-system Partners
- United Parcel Service (UPS)
- E-commerce Cart Providers - Shopify, BigCommerce, Salesforce Commerce Cloud, Magento, 3dcart,
- Developers/Agencies working with Ecommerce Carts - e.g. Lucent
- Developers working with our Clients - get more business out of them
Integration Partners - Email service providers (Listrak, Bronto), CRMs
Other Partners - Shopgate (Mobile), Bazaar Voice, Yotpo (Reviews)
Job Responsibilities :
The Strategic Alliances Manager will be responsible for the following key areas :
Acquisition :
- Create and implement the strategy for the partner out-reach program through email marketing, referrals and other channels
- Identify the partners based on the set identification parameters and deliver striking presentations explaining the product, benefits and partnership model
- Explore new pilot programs and breakthrough opportunities to promote Zinrelo's programs
- Follow up rigorously with partners and get them to sign up for the partnership agreement
Engagement & Retention :
- Manage programs to maintain loyalty of our current partners
- Create and manage partner communications calendar to educate and engage our partners on weekly/monthly basis
- Send co-branded collateral to partners. Explore the possibility of doing joint webinars, blogs, case studies, newsletters, press releases, infographics etc.
- Work with the partner on CRS methodology (Customer retention score)
- Develop sales support material and work hand in hand with the marketing team
- Set up sales training for the account managers at the Partner - get them interested in Zinrelo's product
- Get partners to promote in their monthly newsletter to clients
- Educate and engage partners on new feature releases, case - studies, blogs published etc.
Demand Generation :
- Through continuous partner engagement program and CRS methodology generate leads (clients) from partnership
- Manage Business Development Managers who do the prospecting
- Reach out to clients either through the partner or directly based on permissions and pre-agreed norms
- Based on the qualification parameters set up demo meetings with the sales team
- Follow up with the lead after the meeting is done until the agreement is signed
Reporting :
- Manage reporting on partner acquisition, engagement and demand generation
- Regularly update status of all partnerships; clearly define the stage each partner is at
- Maintain a list with status of all client partnership prospects + signed partnerships
- Maintain a list with status of all leads + signed agreements
Job Requirements :
- 5+ years of proven B2B marketing experience in a partnerships or B2B marketing function
- Experience or knowledge of online marketplaces and e-commerce preferred
- Prior management experience preferred but not required
- Strong project management skills and ability to manage and prioritize several active marketing campaigns
- Strong presentation skills - Ability to present to Partners and to Zinrelo Clients
- Experience in influencer strategy and digital marketing/Social media trends a plus
- Online and e-commerce experience is a plus
- Capable building positive relationships at a senior level; internally and externally
- Excellent written and verbal communication skills with good all round copywriting ability
- Strong attention to detail
- Proactive, well organized and self-motivated
- Experience or knowledge of online marketplaces and e-commerce preferred
- Prior management experience preferred but not required
- Experience in influencer strategy and digital marketing/Social media trends a plus
- Online and e-commerce experience is a plus
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