Manager - Strategic Alliance - Media (1-7 yrs)
Strategic Alliance Manager is responsible for overseeing all functions of the airport advertising program.He/she works directly with clients, contractors, and airport employees - facilitating sales, overseeing operations, and maintaining airport relations.
- He/she plays a key role in the success of the business in planning and execution of program operations and sales development.
- We are looking for a Strategic Alliance Manager to manage a group or category of products for our company's website.He/she will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of his/her duty.
- An alliance manager is responsible for adding value to a company by extending its accounts to company partners.
- Relationships with these partners must remain well managed and mutually beneficial to both companies.
- The main objective of an alliance manager is to increase long-term revenue as well as performance of the company.
Sales :
- Should be able to chase sales target.
- Should acquire key accounts for the category.
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior.
- Pricing - Develop the right pricing policy.
- identify opportunities for giving customers value through intelligent and limited discounting
- Use discounting to drive portfolio mix and achieve strategic goals
Marketing :
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and E-mail marketing
- identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
Promotions :
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions
- Work closely with cross-functional teams eg. Product, Category Growth team, E-Kart, Liquidation teams to pilot, build & scale such capabilities in a sustainable manner.
- Research market trends, customer needs/segments to develop key insights & growth opportunities.
- Brand insights
- Work closely with KAMs on new brand pitches as well as growth insights / specific deep-dives for existing brand partners.
Foster a partnership with Airport Authority that enhances Clear Channel Airports- reputation and increases revenue opportunities.
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