Senior Search Consultant at Armour Corporate Services
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Manager/Specialist - Digital Marketing - AdTech (5-12 yrs)
Overview of the position:
- This role will play a critical role in supporting several functions relating to ad campaign setup, management and support.
- This position is a technical subject matter expert on digital ad server solutions, integrations, digital advertising technologies, and ad code implementation.
Responsibilities and Duties:
- Demonstrates solid grasp technology and commercial trends within ad tech and specifically programmatic ad delivery
- Maximize reach and conversions of the ads.
- Exceed platform benchmarks.
- Build attribution and analytics models.
- Keep track of industry trends and best practices, which keeps the business at par.
- Understand and assist in re-marketing strategies with the E commerce team.
- Foster culture of quality and accuracy in ad operations.
- Tracks, measures, and analyses the performance of order management system, targeting instructions and campaign assets as part of monitoring the accuracy of campaign launches
- Set, manage and train on process requirements for improved efficiencies (trafficking, tagging, and investigations).
- Work on improving existing ad stack, audience management and business relationships with all major agency platforms as well as major network partners.
Skills and Competencies:
- Prior eCommerce experience across one of the leading eCommerce ventures.
- Experience with architecting mobile and web ad tech solutions.
- Experience with A/B testing.
- Attention to detail with emphasis on accuracy and quality.
- Proven experience with audience segmentation and targeting.
- Must possess the knowledge and available ad platforms in India.
- Good insight and report visualisation/presentation skills
Requirements:
- Educational Qualification: B tech/ Masters in Computer Science
- Work Experience: Minimum 5 years of relevant experience and overall at least 5 years of experience.
- Must possess deep knowledge of Google Display Network
- Experienced within non-Google platforms like InMobi, Colombia Audience network, OLX, Hotstar AdServe
- Industry experience with Healthcare and Wellness sector will be considered.
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