Social Media & PR Manager

- Integrating Facebook, Instagram, Twitch, Twitter, LinkedIn and/or other Social media platforms into wider offline and Public Relation campaign activity and monitoring the landscape for customer insight, promotions, tech and industry opportunities.

- Aggregating, prioritising and distributing daily public relations/marketing content (text, video, competitions and more) from partners, agencies, product teams and other suppliers.

- Supporting the creation and implementation of Public Relation Strategy.

- Working with the Head of Brand Marketing and external PR agencies, you will help build a national strategy that will complement and support the brand and DR objectives, which can also be leveraged via the organic platforms.

- Helping construct the PR Strategy that will complement and support the brand and DR objectives. Using reporting tools, analytics and reporting software to analyse and report campaign results.

- Delivering successful campaigns to increase the clients brand awareness, understanding and consideration within the B2C market.

- Overseeing content production (releases, videos and online/offline stunts) and reporting on performance using agreed KPIs, while working with external agencies to promote the brand in a playful and positive way that will reach the right audiences.

- Hosting forums and workshops within Marketing and joining/hosting regular meetings with customer service department to understand CS issues and share learnings and experiences.

Skills/experience required :

- Previous experience in developing strategies and campaign deployment (either agency or client-side).

- Thorough understanding of channels (specifically Facebook, Instagram, Twitch, Twitter, YouTube), their potential impact as an acquisition and retention tool and how to enhance other online (and offline) channels.

- Experience in writing press releases and other earned content. Delivering successful PR campaigns/strategies that deliver measurable results and meet objectives.

- Strong understanding of digital tracking, measuring and reporting tools, proven copywriting skills and a track record in the creation and distribution of photography and video content for the likes of Facebook live etc.

- Experience in appointing and working with external agencies and using dedicated digital and marketing technologies. i.e. Facebook Business Manager, video production, analytics etc.

- Excellent written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail.

Company details :

- Pacific Gaming is the fastest growing game development studio in India. Recognized by Economic Times as the most promising online gaming brand in India for 2018.

- Founded in August 2017, Pacific gaming launched Poker Saint, disrupting the industry with an INSTANT CASHOUT feature for the first time in India.

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