Senior Recruitment Consultant at HR Central
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Manager - Social Media - Media (5-6 yrs)
Brief Overview about the Job Role :
- This person will be responsible for devising content strategy, developing brand awareness, building relationship with readers, generating the right inbound traffic and driving engagement
- This person must have a command of each network and their best practices - Facebook, Pinterest, Instagram, Twitter, Google+ and Social Media measurement tools
- Driving efficiency and hold ownership of ROI for social media marketing
Key Responsibilities :
- Build and manage a rich engagement calendar that attracts a qualified audience to the company's Group properties.
- Managing the health track across social platforms- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Developing and launching high decibel social campaigns to increase engagement with the TG on Facebook, Twitter, Instagram, YouTube etc.
- Manage the Social ad targeting and ROI strategy
- Identifying the business potential of Social Media and be responsible for building social media analytics reports, to measure the overall effectiveness of the strategies
- Work in tandem with the Sales and Editorial teams to ensure consistency and superior quality of communication and deliver impact for various campaigns & social only activations
Referred Social Traffic Volumes
Acquisition of New Visitors
ROI on Social campaigns
Community Size across Social Properties
Engagement Metrics
Minimum Education required : MBA from Tier II institute (preferred)
Minimum Experience required :
- Strong consumer marketing experience in social/digital media
- Ability to think BIG, push for creative innovations and take high risks with marketing plans.
- Deep consumer orientation and ability to convert consumer speak to - business relevant actionable insights- .
- Strong communication, presentation and influencing skills.
- Strategic and intuitive thinking
Mandatory : Bengali reading and writing skills
Preferred industries : (in descending order) 1. Digital Creative agencies 2. Film promotions 3. Broadcasting
Work-ex : 5-6 years, of which atleast 2 with relevant Social media experience
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