Confidential at Creencia Technologies Pvt Ltd
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Manager - Social Media Marketing - Retail (3-5 yrs)
Looking for Social Media Manager
Manage social media marketing campaigns and day-to-day activities including :
- Develop relevant content topics to reach the company's target customers.
- Create, curate, and manage all published content (images, video, written and audio/podcast).
- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.
- Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
Candidate Profile :
Education: Any degree
Experience: 3 to 5 years Social Media Manager
- Required Excellent English communication
- Preferred Female candidates only
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