Manager - Social Media Marketing (2-4 yrs)
Social Media Manager
- Reporting to the Marketing Head, the Social Media Manager is responsible for developing and executing a clearly defined social media strategy that amplifies overall marketing and customer support initiatives, while building brand equity and improving awareness and engagement.
Key Responsibilities :
- Develop, implement, track and optimize social media strategy across all social assets of the brand viz. Facebook, YouTube, LinkedIn, Twitter, Telegram, Instagram
- Creating, updating, and publishing content for the company's social media channels
- Brainstorm new campaigns/social media initiatives and develop specific campaigns towards business requirements
- Create, maintain and execute a social media calendar and posting schedule
- Create, curate and optimize various creative assets (static creatives, videos, infographics, gamification ideas etc.) in line with overall brand plans
- Create a surge in social media follower base
- Measure and report performance of all social marketing campaigns and assess efficacy as per set KPIs
- Plan, execute and measure experiments and conversion tests. Optimize spend and performance based on trends/insights
- Develop regular reports on emerging social media trends and present to management and executive teams
- Use social listening tools to monitor online chatter as well as track competition
Job Requirements :
- Bachelor's degree ideally in communications/mass media or a related field. An MBA would be an added advantage
- 2 - 4 years of experience in a social media agency or on the client side handling social media
- Hands-on experience in managing various social advertising platforms
- Experienced and adept at managing social listening tools
- Keen interest and understanding of technology, key trends and the latest in social/digital innovation
- Ability to think tactically as well have an eye on building long term strategic direction
- Excellent communication and writing skills, coupled with strong analytical and planning capabilities
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