Role Overview :

We are looking for a strategic Social Media Manager to join our marketing team in Chennai. This role is crucial in helping our brand grow its presence on social media, building authority, and engaging with our audience through excellent content planning and execution. The Social Media Manager will work closely with content writers, designers, and various cross-functional teams to ensure consistency and impact across all social media platforms.

Key Responsibilities :

- Strategy Development : Create and implement effective social media strategies for all channels to build brand awareness, engage with the audience, and drive traffic.

- Content Planning : Develop a comprehensive content calendar to ensure consistent and timely delivery of high-quality social media posts.

- Execution and Management : Oversee the creation and scheduling of social media content, coordinating with content writers and designers to ensure alignment with brand guidelines.

- Performance Analysis : Monitor and analyze the performance of content, social media campaigns, using insights to optimize future strategies.

- Trend Awareness : Stay updated with the latest social media trends, tools, and best practices to keep our strategies relevant and effective.

- Paid Social Campaigns : Manage and optimize paid social media campaigns to maximize ROI and reach.

- Reporting : Prepare detailed reports on social media performance, providing insights and recommendations for improvement.

- Cross-functional Collaboration : Work closely with the design team, marketing team, sales team, and leadership to ensure cohesive and integrated social media efforts.

- Community Engagement : Engage with followers, respond to comments and messages, and foster a positive and interactive online community.

- Innovative Techniques : Implement viral marketing techniques and creative ideas to boost engagement, reach and thereby brand affinity.

Qualifications :

- 3-5 years of professional experience in social media management, preferably in the technology or software development sector.

- Proven track record of developing and executing successful social media strategies.

- Excellent content creation, planning, and organizational skills.

- Strong analytical skills to interpret data and drive actionable insights.

- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.

- Exceptional communication and collaboration abilities.

- Creative mindset with the ability to think outside the box.

- Strong understanding of SEO and web traffic metrics.

- Experience with paid social campaigns and budget management.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Why Join Rootquotient?

- Be part of a dynamic and innovative team dedicated to making a significant impact in the tech industry.

- Work in a collaborative and inclusive environment that values creativity and continuous learning.

- Opportunity to shape the voice of a rapidly growing company and contribute to its success.

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

If you are a passionate and creative Social Media Manager with a knack for technology and a desire to contribute to a leading product innovation company, we would love to hear from you. Apply now to join Rootquotient as our Social Media Manager!