Job Description :

- As the Social Media & Influencer Marketing Manager, you'll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns.

- Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity.

- You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to internal teams.

- You'll have previous experience in social media and influencer marketing and be comfortable leading your own projects.

- You'll need to be happy addressing current partners and prospects, and using social listening and analytics tools.

- You'll work closely with the Creative, Content & Digital, Paid Media, and Data Science departments.

Responsibilities :

- Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, App Installs as a starting point

- Develop and execute influencer marketing strategies and creative campaigns

- Identify and build relationships with prominent influencers and thought leaders in devotional/Spiritual Space

- Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement

- Influencer marketing: Define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place

- Project management skills: Effectively manage campaigns, ensuring they're delivered on time, to a high standard; communicating with social influencers and platform partners (e.g. Vamp / Whalar etc) will be necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and Paid Media teams

- Brainstorm new, creative approaches to influencer campaigns

- Keep abreast of emerging trends, technologies and influencers

- Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organised (you'll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude

Requirements :

- Bachelor's degree in Marketing

- Proven track record in outreach campaign strategies

- Expertise in managing multiple social media platforms

- Expertise with social listening and community management tools, e.g. BrandWatch, Pulsar, Sprout, etc.

- Impeccable verbal and written communication skills

- Well organized with great time management skills

- Outstanding project management skills

- Excellent interpersonal and relationship building skills

- Networking aptitude

Additional Perks :

- Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

- As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

- A competitive salary.

- Equity in a high growth & great potential company.

- Peaceful & pet-friendly office at the heart of HSR Layout.

- Medical cover for you and your loved ones.

Do your most meaningful work alongside us. Be a part of something big!

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