Co - Founder at LeanFlo Inc.
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Manager - Social Media - Content & Networking Firm (2-6 yrs)
Kool Kanya is a digital platform to help women build careers they love.
Kool Kanya helps young women cultivate successful careers through straightforward and original career advice, community support and a curated job board that offers you a behind the scenes look at job opportunities. We believe you can and should love your job-and be successful at it. We want to help make this happen. You are no longer alone on this journey we call our careers.
RESPONSIBILITIES
- Building and executing Social Media Strategy through competitive and audience research for Blogs, Videos and Marketing Collaterals. Knowledge of Social Analytics Tools will be a plus.
- Joining relevant conversations on behalf of the brand and increasing the visibility of Kool Kanya's Social Content
- Creating Social Media Calendars and taking charge of the execution strategy
- Collaborating with the Content, Design and Marketing team and assisting with Content Marketing (Social Media Ads)
- Communicate with Followers, respond to queries in a timely manner and monitor customer reviews
- Oversee Social Media Accounts- design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop Brand Awareness, like promotions and competitions
- Stay up-to-date with current Technologies and Trends in social media, design tools and applications
- Staying up to date on best practices and emerging trends in social media
- Engagement Strategy
- Conversion Strategy
- Track and improve KPIs like Organic Reach, Engagement Levels and growth of social media channels
SKILLS REQUIRED
- Advertising
- Content Marketing
- Social Analytics
- Media Strategy
- Digital Marketing
- Social Media
- Social Media Marketing
- Understanding of SEO and web traffic metrics
- Experience with doing audience and user persona research
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