- Our client is India's first technology-enabled, asset-light marketplace that makes second home ownership accessible, affordable and enjoyable for everyone. Their vision is to enrich lives by democratizing second home ownership, making it enjoyable and making it accessible for all. Their innovative co-ownership model is a unique combination of owning an aspirational, fully managed second home along with the benefit of financial upside from real estate investment.

The Job :

Your responsibilities will include :

- Top to bottom management of the brands social media platforms, including writing captions, creating social media friendly content, and growing the brand's presence across multiple platforms

- Managing and growing the company's social media presence across multiple platforms (e.g., Facebook, Twitter, Instagram, Threads, LinkedIn) by creating and sharing engaging content

- Monitoring and analyzing social media performance metrics, such as reach, engagement, and conversions, and making data-driven decisions to optimise strategies

- Keeping up with trends and making sure that the brand is actively picking up on them

- Collaborating with the marketing team to integrate social media efforts with overall marketing campaigns and initiatives

- Staying up to date with best practices in social media marketing and implementing innovative strategies to enhance brand visibility and engagement

- Influencer collaborations and activations along with the Marketing Associate

Ideal Candidate :

Requirements :

- Proven experience (Minimum 2 year) as a social media manager or in a similar role, with a track record of successful social media campaigns.

- In-depth knowledge of various social media platforms, their respective algorithms, and best practices for audience engagement.

- Proficiency in using social media management and analytics tools to monitor and measure the effectiveness of social media efforts.

- Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.

- Strong interpersonal skills to interact with the audience and handle customer inquiries or issues effectively.

- Creative thinking and the ability to generate innovative ideas to enhance brand awareness and engagement.

- Familiarity with digital marketing principles and a basic understanding of SEO and content marketing.

- Ability to work independently and meet deadlines.

- Should be well versed with Canva and Inshot.

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