Associate at Wow Jobs Wow Softech Pvt Ltd
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Manager - Social Media (8-13 yrs)
Job Title : Digital Marketing for Luxury
Responsibilities:
- Develop and execute digital marketing strategies to promote luxury products and services, targeting high-end customers.
- Research and analyze the luxury market trends, customer preferences, and competition to identify opportunities for growth.
- Create comprehensive digital marketing plans that align with overall business objectives.
- Collaborate with cross-functional teams to ensure consistent messaging and brand representation.
- Manage luxury brand's online presence and reputation through various digital channels.
- Oversee the design and maintenance of luxury brand websites, ensuring they are visually appealing, user-friendly, and optimized for search engines.
- Lead digital advertising campaigns across multiple platforms such as Google Ads, social media, and email marketing.
- Monitor and report on the performance of digital marketing efforts, using data-driven insights to optimize campaigns.
- Cultivate relationships with influencers, industry experts, and media outlets to enhance brand visibility.
- Identify and engage with influential individuals and organizations to establish brand partnerships and collaborations.
- Develop and manage relationships with media outlets for press coverage, interviews, and editorial features.
- Negotiate and execute contracts with influencers, ensuring brand alignment and delivering measurable results.
- Stay up to date with emerging digital marketing trends and technologies in the luxury sector.
- Continuously research and identify new digital marketing opportunities and platforms that can elevate the luxury brand's online presence.
- Evaluate and implement innovative strategies such as augmented reality, virtual reality, and interactive experiences to enhance customer engagement.
- Monitor competitor activities and industry best practices and incorporate them into marketing strategies where applicable.
Qualifications :
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in digital marketing, preferably within the luxury industry.
- Strong knowledge of digital advertising platforms, SEO, social media, email marketing, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create compelling and on-brand content.
- Creative thinking and ability to develop innovative marketing strategies.
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to multitask, work in a fast-paced environment, and meet tight deadlines.
- Attention to detail and strong project management skills.
- Passion for luxury products, fashion, and lifestyle.
Note : This job description is not exhaustive and may be subject to change or modification as required.
