Job Title : Digital Marketing for Luxury

Responsibilities:

- Develop and execute digital marketing strategies to promote luxury products and services, targeting high-end customers.

- Research and analyze the luxury market trends, customer preferences, and competition to identify opportunities for growth.

- Create comprehensive digital marketing plans that align with overall business objectives.

- Collaborate with cross-functional teams to ensure consistent messaging and brand representation.

- Manage luxury brand's online presence and reputation through various digital channels.

- Oversee the design and maintenance of luxury brand websites, ensuring they are visually appealing, user-friendly, and optimized for search engines.

- Lead digital advertising campaigns across multiple platforms such as Google Ads, social media, and email marketing.

- Monitor and report on the performance of digital marketing efforts, using data-driven insights to optimize campaigns.

- Cultivate relationships with influencers, industry experts, and media outlets to enhance brand visibility.

- Identify and engage with influential individuals and organizations to establish brand partnerships and collaborations.

- Develop and manage relationships with media outlets for press coverage, interviews, and editorial features.

- Negotiate and execute contracts with influencers, ensuring brand alignment and delivering measurable results.

- Stay up to date with emerging digital marketing trends and technologies in the luxury sector.

- Continuously research and identify new digital marketing opportunities and platforms that can elevate the luxury brand's online presence.

- Evaluate and implement innovative strategies such as augmented reality, virtual reality, and interactive experiences to enhance customer engagement.

- Monitor competitor activities and industry best practices and incorporate them into marketing strategies where applicable.

Qualifications :

- Bachelor's degree in marketing, business, or a related field.

- Proven experience in digital marketing, preferably within the luxury industry.

- Strong knowledge of digital advertising platforms, SEO, social media, email marketing, and analytics tools.

- Excellent written and verbal communication skills, with the ability to create compelling and on-brand content.

- Creative thinking and ability to develop innovative marketing strategies.

- Strong analytical skills to interpret data and make data-driven decisions.

- Ability to multitask, work in a fast-paced environment, and meet tight deadlines.

- Attention to detail and strong project management skills.

- Passion for luxury products, fashion, and lifestyle.

Note : This job description is not exhaustive and may be subject to change or modification as required.

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