HR Executive at Fluidscapes Consultants Pvt. Ltd.
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Manager - Social Media (4-9 yrs)
Job Description:
- Community Creation & Management through all social media platforms and online sites e.g Quora, Reddit, Wiki how, etc.
- Social Media Listening/ Monitoring (Using relevant tools for same)
- Designing and implementing social media strategy to align with business goals
- Keep a tab on the daily trends and content, and accordingly update the team about the same.
- Setting specific objectives and reporting on ROI
- Perform research on current benchmark trends and Audience Analysis for brands.
- Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
- Monitor SEO and web traffic metrics
- Managing IMPM - Instant Messaging Platform Marketing
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up to date with current technologies and trends in social media, design tools and applications
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts' design (e.g., Facebook timeline cover, profile pictures and blog layout)
- Analysing running campaigns
- Define KPIs and KRAs for social media campaigns
- Analyse customer expectations according to past social media activity
- Establish relationships with social media influencers to develop a strong network
- Ensure brand consistency in copy through tone, voice, and terminology
- Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e Twitter, Facebook, Instagram, YouTube, and then the other platforms LinkedIn, Reddit, Quora, Pinterest, etc.
- Communicate effectively to all stakeholders including senior management and content developers
- Analysing data to determine whether social media campaigns have achieved their objectives
- Generate reports as per the client and management's requirements.
- Understand client requirements and work on the deliverables accordingly.
- Should be able to drive the narrative of the campaign through the dissemination process.
Requirement:
- Socially sound and experienced in using social media platforms.
- Has to be an excellent leader and should possess good oral and written skills to communicate.
- Should have a good command of Marathi & English Language.
- Ability to make quick and accurate decisions.
- Should possess on-time updating and reporting skills
- Good time management and organizational skills
- Hands-on experience with any Task Management Software like Asana and Wrike