Responsibilities:

SMO Strategy Development:

- Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.

- Conduct audience analysis and identify key demographics for targeted social media campaigns.

- Stay abreast of social media trends and emerging platforms to recommend innovative strategies.

Social Media Content Management:

- Plan, create, and curate engaging content for various social media channels.

- Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.

- Implement best practices for content optimization on each platform.

Audience Engagement and Community Building:

- Foster a sense of community by actively engaging with the audience on social media.

- Respond to comments, messages, and inquiries in a timely and professional manner.

- Develop and implement strategies to grow and nurture social media communities.

Campaign Development and Execution:

- Conceptualize and execute social media campaigns to promote products, services, or brand initiatives.

- Monitor and analyze campaign performance, providing insights for continuous improvement.

- Collaborate with cross-functional teams for integrated marketing campaigns.

Analytics and Reporting:

- Utilize social media analytics tools to measure the effectiveness of SMO strategies.

- Prepare regular reports highlighting key performance indicators (KPIs) and insights.

- Recommend adjustments to optimize future campaigns based on data analysis.

Paid Social Media Advertising:

- Manage and optimize paid advertising campaigns on social media platforms.

- Monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI.

- Stay informed about changes in advertising platforms and industry trends.

Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. Minimum of 3 years of experience in social media optimization with a focus on strategy development.

3. Proven success in growing and engaging social media audiences across multiple platforms.

4. In-depth knowledge of social media algorithms, advertising platforms, and SMO best practices.

5. Strong analytical skills and proficiency in using social media analytics tools.

Note: Interested Candidate can call 9667086538

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