About Bajaj Finserv :

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we're one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Bajaj Finance Limited, is the lending and wealth advisory arm of Bajaj Finserv Limited.

Company Size : Large-scale/Global

Working Days : 6 days/week

Role & Responsibilities :

- Designing comprehensive advertising strategies that align with business objectives, target audience demographics, and market trends, integrating both Google Ads and influencer marketing channels.

- Creating, implementing, and optimizing Google Ads campaigns across various platforms such as Google Search, Display Network, and YouTube to maximize reach, engagement, and conversion.

- Identifying, establishing, and nurturing relationships with relevant influencers and content creators to leverage their reach and credibility in promoting the company's products or services.

- Collaborating with influencers and content creators to develop authentic and engaging content that resonates with their audience while aligning with the brand's messaging and objectives.

- Strategically allocating advertising budgets across Google Ads and influencer marketing initiatives to achieve desired performance metrics.

- Monitoring the performance of advertising campaigns and influencer partnerships, analyzing key metrics such as click-through rates, conversion rates, and engagement levels, and making data-driven optimizations to improve campaign effectiveness.

- Ensuring compliance with advertising regulations, platform policies, and ethical guidelines in all advertising and influencer marketing activities.

- Providing regular reports and insights to stakeholders, summarizing campaign performance, key learnings, and recommendations for future optimizations and strategies.

Ideal Candidate :

- Masters or bachelor's degree in Marketing or a related field.

- 4-5 years of experience as a Social Media Specialist or similar role.

- Plan and execute digital advertising campaigns on Google platforms, including ad creation, targeting, monitoring, and optimization.

- Experience in developing and managing marketing campaigns.

- Data-driven and proven ability to analyze data for insights through Google ads and other -Third-Party Apps (Google Analytics).

- Excellent communication skills and ability to work collaboratively in a team environment.

Perks, Benefits and Work Culture :

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.