Director at Intellectual Capital HR Consulting Pvt Ltd
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Manager - SMO/SEM - BFSI (4-7 yrs)
Responsibilities:
Social Media, Blogs and Search engine marketing
We are looking for a creative SMO and SEM Manager who will be responsible for company's social media channels and marketing. The person would develop and implement a social media marketing strategy and plan and this would include:
Manage social media marketing campaigns and day to day activities including:
- Develop relevant content topics to reach the company's target customers.
- Create, curate and manage all published content (images, video and written)
- Monitor, listen and respond to users in a social way while cultivating leads and sales.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design and launch of social media channels. Post launch deliberate planning and goal setting for the channels viz Facebook, twitter, youtube, linkedin etc.
- Development of brand awareness and online reputation. Monitor online reviews and respond to each review.
- Using a range of techniques including paid search and PPC programs.
- Devising strategies to drive online traffic to the company website.
- Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI)
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Qualification and Experience
- 4-5 years of experience in managing social media channels and marketing campaigns
- Possess knowledge and experience in the tenets of digital marketing.
- Demonstrates creativity and documented engagement in social media (Give links to profiles as examples)
- Proficient in content marketing and application.
- Able to demonstrate analytical side.
- Displays in depth knowledge and understanding of social media platforms and how each platform can be deployed in different scenarios.
- Enjoys a working knowledge of the blogging ecosystem relevant to company's field.
- Is a team player with confidence and is able to take a lead in displaying ideas.
- Has good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google analytics.
- Possesses functional knowledge and /or personal experience with WordPress.
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