Client Relationship Manager at Talentiser
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Manager - SEO - Web Analytics - FMCG (3-9 yrs)
ROLE OBJECTIVE:-
- Work closely with the Brand team to develop an SEO strategy and help implement.
- Manage all Website and campaign analytics for the Brands
- Work with the teams to ensure that platforms are efficiently managed
- Track performance of all campaigns with standard reports
- Own the digital analytics portfolio to help evaluate digital campaign performance
- Hands on experience in SEO to give solid On Page SEO Recommendations for all main landing pages.
- Should be able to carry out detailed website audits and give recommendations on needed improvements
- Rich knowledge of Google Analytics, Google Webmaster and Google Website Optimizer etc
- Working knowledge of Analytical Tools, strong analytical skills
- Measure and Optimize Results - Track Results on a regular basis to optimize email, display media, paid search and company websites to drive goals
- Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics and ROI
Key Internal Interfaces Key External Interfaces
1. Brand Team
2. Media Team
3. IT Team 1. Digital Agencies
JOB REQUIREMENT
Education :
Graduate computer science, software engineering, IT
DESIRED SKILLS :
Functional :
- Sound knowledge of SEO Performance and key SEO metrics.
- Knowledge of HTML, CSS and CMS.
- Ability to audit websites, analyse data and formulate strategies.
- Google Analytics and Google Webmaster/Search Console experience.
- Digital Campaign analytics
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