Manager at Xrillion Technologies Pvt Ltd
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Manager - SEO Adwords - Healthcare/Medical (7-10 yrs)
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Excellent control on the following tasks - Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
- Knowledge of optimizing AdWords with innovative techniques, knowledge of dynamic ads
- Knowledge of tools to handle AdWords data effectively
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Expert in on page SEO including Structured Data, AMP, rich snippets, SERP features.
- Knowledge of Off-page SEO will be an advantage
- The in-depth idea of off page SEO techniques such as backlinking, blog commenting, blog submission and article submission to set strategy at all levels
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve the user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practice es, and then acting on the information
- Expert knowledge in Search Engine Marketing - Paid Search (FB & LinkedIn Ads would be a plus point)
- Intermediate to advanced understanding of Google Analytics
- Excellent communication skills (written and verbal both)
- Quick learner and ready to face new challenges
- Excellent analytical skills who can deep dive and make the account recommendations faster
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