Consultant at Mynd Solutions
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Manager/Senior Manager - Product Marketing - Bank (4-8 yrs)
An opportunity with one of the India' s largest Bank for Mumbai location. Please find below further details for said position :
Location : Mumbai
Position : Manager/ SR. Manager- Product Marketing Manager
Job Description :
- As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products.
- You will craft the messaging and positioning for products.
- You'll conceive and develop innovative marketing programs for customer acquisition and engagement.
- Attention to detail and an eye for quality.
Key Responsibilities :
- Develop product positioning and messaging that differentiates your products in the market
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launches & revamps - plan the launch of new products and releases and manage the cross-functional implementation of the plan along with competition bench marking. Prepare go-to-market strategies for key launches.
- Marketing Strategy - develop the communication & overall marketing strategy and manage the marketing programs that drive demand for your products
- Product communication - Identifying cross-sell opportunities and handling end-to-end execution of campaigns
Engagement & Customer Lifecycle Management:
- Develop and enhance customer engagement strategy across your products
- Planning and execution of customer engagement communication and activities across products and programs
- Work closely with alliance, events/activation and social media team for customer engagement initiatives
- Vendor management : Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines
- Planning & Budgeting : Plan and manage annual marketing budgets for your respective products and track the same closely.
- Brand Management - All mediums of Branding and execution of the same.
Interested candidates can call on 9717957213.
Neha Tyagi
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