Manager/Senior Manager - Marketing - IT (8-10 yrs)
- Influence and support product management on the go-to-market strategy for upcoming major product release and execute a successful product launch.
- Drive the competitive positioning and detailed messaging for products and services and ensure stories are powerfully and consistently communicated across all channels, including digital, sales teams, product content, product demos and collateral.
- Deeply analyze and understand customers, buyers, market trends and competition using data analysis, surveys, in-depth interviews and other research methods.
- Collaborate with product management on pricing, packaging and product portfolio positioning to increase market share and achieve company goals.
- Empower marketing demand generation and sales teams to meet their goals with powerful tools, messages and content that helps drive buyer decisions.
- Create executive level and front-line support for product strategies, messages and launch plans.
- Orchestrates a robust content engine that supports cross-channels and drives multiple integrated campaigns. Responsible for ideating to creation of videos, whitepapers, webinars, digital content assets, etc.
Requirements:
- Candidate should be from a premium institute only (IIM/ IIT/ NIT or BITs).
- 10 years of B2B Product Marketing experience that includes leading all aspects of a successful product launch.
- Experience with Marketo, WordPress, SalesForce, Google Analytics, Goodle AdWords, LinkedIn, Facebook, Twitter.
- Solid writing ability with experience in content creation and authoring case studies.
- Strong problem solving and analytical ability, with track record of test & learn mindset.
Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, internal and external.
- Proven experience leading cross-functional teams to create business results in a fast-paced environment.
- A customer-centric view with a passion for gaining customer insights and translating insights into strategies.
- Strong affinity for sales team success, prior sales experience a plus.
- Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives.
Minimum/Maximum/ Work Experience Required: 8-10 Years
Annual CTC: Open
Location(s) of Job: Bangalore
Minimum Education Requirements: Any Graduate - (IIT/NIT/BIT) Only
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
