Assistant Manager - HR at NLB Services
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Manager/Senior Manager - Digital Marketing (6-8 yrs)
Role : Manager/Sr. Manager Digital Marketing
6-8 years experience managing the complete suite of Digital Marketing in a B2B technology company (Social Media, Search Engine Optimization, Social Listening, Email Marketing, Influencer Marketing, PPC, Display, Mobile etc) An understanding of how Digital integrates with the overall Marketing strategy and helps with Brand Identity, Engagement all the way to Lead Generation
Key Responsibilities :
Social Media Management and Social Listening :
- Conceptualize and execute social media campaigns aligned with the Brand positioning, that resonates with audiences
- Maintain Social Media calendar with fresh ideas and best practices to manage Brand Identity and improve Brand Perception digitally,
- Hands-on experience on Content Creation and conversion of content into digital formats like Videos, Infographics etc with the help of Creative team
- Understanding of social media listening techniques and tools, and experience will be key for providing inputs to Content Writing team
- Needs to give inputs on Content topics, Influencers etc basis current trends and competition analysis
Agency Management :
- Should have managed Digital Marketing agencies in the past, should have experience in day-to-day tracking of metrics, using the data to improve/alter campaigns, use current trends and best practices to continuously enhance performance
SEO :
- Fully up to speed with On Page & Off page optimization techniques with the complete hands-on capability to strategize as well as execute on the plan
- Understanding of Google Analytics and other tools for website traffic management needs to plan and improve page views, traffic by studying the data of visitors. Identify and work on sources of traffic to ensure a consistent healthy flow of organic traffic and social referrals
- Familiarity with Wordpress will be an added advantage.
Email Marketing :
- Should have an understanding of lead nurturing campaigns run on email automation tools like Growbots or Netcore or MailChimp etc
Education :
- Graduate/MBA
Requirements :
- Comfortable working both at the strategic level and diving deep into implementation as needed (managing campaigns, writing business requirements and analyzing data).
- Needs to show hustle, take ownership and help foster a high-energy, high-performance culture.
- Ability to operate in ambiguity independently and be an effective problem-solver
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