Job Description :

SEO :

- Project initiation and client co-ordination

- SEO Setup

- Site architecture creation & review

- Write and maintain up-to-date Title Tags, Meta Descriptions, heading and alt-text for all pages

- Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client

- Strategize and implement link-building initiatives

- Responsible for content optimization and for analysis of the results of these SEO campaigns.

- Weekly/Fortnightly SEO Reporting and Client updation.

- Must have excellent command of spoken and written English.

SEM :

- Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising Work jointly with internal team to drive campaign strategy & development

- Execute on weekly campaign targets.

- Plan for campaigns across google and social media channels

- Work with other team members to get required creatives

- Optimize copy and landing pages for paid search engine marketing campaigns.

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Track, report, and analyze website analytics and PPC initiatives and campaigns for spends, visits and daily budget.

- Find opportunities for optimization through A/B tests

- Compare performance on Desktop Vs Mobile and take corrective measures wherever required

- Generate awareness for our products through extremely optimized display campaigns.

- Research on industry & competitor trends to apply best practices to client portfolio.

Social Media Manager (SMM) :

- Build and execute social media strategies through competitive research, platform determination, bench marking, and messaging and audience identification

- Strategically build content calendar for social media channels to interact, engage and build a positive reputation for the client brands.

- Successfully manage multiple internal and external initiatives/projects in a deadline driven environment

- Ensure proper liasioning with clients for a professional social media management experience

- Regularly track the performance of posts and derive insights to propose the future strategy for all accounts and present the same to the clients

- Ensure smooth coordination internally with managers, design team and copy team

- Ensure all activity supports wider online objectives.

- Ensure zero attrition among all digital marketing and social media accounts

- Present a very professional image to all clients, in line with the core values of the company

- Lead, Manage and Hold the Members of the Social Media team Accountable (LMA)

- Ambassador between Management and Operations team

- Oversee recruitment and development of the team members (Right People) and ensure that team members are assigned to projects that match their skill sets, personalities, and experience (Right Seat).

- Embody a content marketing mindset including the ability to marry the social media strategy with the brand's attitude, tone & voice

- Oversee paid social campaigns (SMM) and ability to guide, plan and administer paid campaigns.

- Support sales team in order to prepare pitches for prospective clients and any other support as required.

- Retain social media team members and maintain positive mindset amongst them.

- Build and maintain good client relationships.

- Retain and upsell existing allocated clients.

- Drive initiatives to build and improve skills of respective social media team members. Equal focus on innovation and R&D.

- Perform other duties related to the job as assigned.

If interested in the profile and to take this forward, kindly send us your updated CV

Please revert with the below details:

Total Exp:
Current Company:
Current Location:
Current CTC:
Expected CTC:
Lead time to Join:
Reason for Change:

Shaily Shah | Recruitment Consultant |PARC Kalite Consultant |
Tel : +91- 8104080883 |

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.