- Opportunity within a company with a solid track record of performance

- Fantastic work culture

- Opportunity to make a positive impact

Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover.

The Job :

Role Objectives :

This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.

Key Performance Indicators :

Organic Traffic Growth :

- Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs.

- Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.

Keyword Rankings :

- Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.

Click-Through Rate (CTR) :

- Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.

Backlink Profile :

- Improve the quality and quantity of inbound links pointing to Smile's website, enhancing domain authority and trustworthiness in search engines' eyes.

Technical SEO Health :

- Maintain & optimise on-page SEO performance by leading initiatives targeting site speed, site structure, internal linking, mobile-friendliness, & other factors improving crawlability.

- Conduct regular SEO audits and assessments of Smile's website, identifying technical issues, optimization opportunities, and areas for improvement.

Content Engagement :

- Increase engagement metrics, such as time on page, bounce rate, and pages per session, which indicate the relevance and quality of website content to visitors.

Local SEO Performance :

- Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.

AI-Driven Optimisation :

- Research and implement AI-driven and programmatic optimisation techniques to improve SEO performance metrics.

Ideal Candidate :

Requirements :

- This Full-time Role will only suit someone who also meets the following requirements:

- Minimum 5 years experience in a similar role

- Bachelor's degree in marketing, digital media, computer science, or a related field. Advanced certifications in SEO are preferred, while certifications in AI technologies will be advantageous.

- Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.

- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.

- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

- Passion for digital marketing, technology, and healthcare innovation.

- Experience leveraging AI technologies, machine learning algorithms, and predictive analytics to optimise SEO performance.