Director at Intellectual Capital HR Consulting Pvt Ltd
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Manager - Search Engine Optimization - BFSI Sector (4-6 yrs)
Responsibilities :
Website management, search engine optimization and analytics
We are looking for a creative SEO manager, who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy. The ideal person will be goal oriented.
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
- Prioritize keywords to attract target audience.
- Monitor and analyze SEO statistics such as redirects, click rate, bounce rate and others.
- Develop and build link building campaigns.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
- Cultivation of leads and sales.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Manage relationships with agencies to properly implement SEO best practices in coding and campaigns.
- Communicate the performance of process improvement to the Marketing team.
Qualification and Experience
- 4-5 years of experience in SEO.
- In-depth knowledge of current SEO tools and practices.
- Adequate knowledge of HTML, CSS, JavaScript.
- Experience working with CMS and building/administering content in multiple CMS environments
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery etc)
- If having worked with an agency, exposure to BFSI sector would be an added advantage though not a limitation.
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