Manager - Search Engine Optimization - BFSI Marketing (7-10 yrs)
SEO MANAGER
JOB DETAILS :
- Improve website SEO ranking and organic performance in Google.
- Auditing and analysing - identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance.
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific.
- Develop and implement link building campaigns.
- Implement and administer search engine programs (XML sitemaps, GA, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
- Designing and executing the SEO plan which will include On-page, Off Page & Technical SEO strategies
- Identifying strategic opportunities and prioritizing them against other tactical actions to achieve a balance of short term and long-term performance.
- Guide team members with the latest Google algorithm change time to time.
- Collaborate with PMs to implement SEO factors during product launch.
- Suggest improvements in process and productivity optimization.
- Monitor redirects, click rate, bounce rate and other KPIs
- Review Technical SEO issues and recommend fixes
Preferred Industry: Insurance or BFSI or Banking industry
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