Manager - Search Engine Optimization (6-8 yrs)
Job Description :
- This role is responsible for driving Revenue through all channels by leveraging tools of SEO and other digital marketing strategies.
Responsibilities :
Functional Responsibilities :
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company's goals
- Monitor and evaluate search results and search performance across the major search channels
- Understand the objective and provide solutions by finding ways and means cutting across functions
- Identify and provide non-standard solutions novel ideas
- Keeping abreast of the latest trends across functions and initiate to apply in day-to-day work
- Develop and manage communication/content strategies via social communities in coordination with client goals
- Ensure that social media tools are in support of clients social media strategy
- Understand Clients Expectations & Review the existing campaigns on a monthly basis
- Ensure that the Digital Marketing team establishes, assesses, modify/adjusts, and routinely improves campaigns over their lifecycle
- Ensure standards are set and adhered to
- Understand business and commercial implications to provide solutions
Required Experience and Skills :
- 6+ years of experience
- In-depth experience with website analytics tools (e.g., Google Analytics)
- Experience working with popular keyword tools
- Exposure to branding is preferred
- Very good understanding of Technical SEO
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of online business marketing principles (Impressions, clicks, conversions, ROI)
- Extremely high Analytical skills: Critical thinking ability to understand root cause of issues
- Adaptability
- Eye for detail
Education Qualification : Any Graduate
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