HR Head at Global Infra Services
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Manager - Search Engine Optimization (4-5 yrs)
Responsibilities for Digital Marketing Manager/SEO Specialist
- Provide strategic planning for all SEM and SEO initiatives.
- Multi Language SEO, Search Engine Optimization, Market Research including online consumer behavior, understanding Search Engine behaviors, etc.
- Gained extensive experience and understanding of Web Designing (WordPress CMS), Basic Knowledge of Chrome Developer Tool, FTP, Web Analytics, Google Analytics, Google AdWords, WP Plugins, Facebook Adverts, LinkedIn Ads, Twitter Ads, Google Webmaster, Google Webmaster Developer Tool, Google Analytics, UTM Tracking codes, Facebook Analytics, Twitter Analytics, LinkedIn, Instagram & Pinterest etc.
- Knowledge of -Data Research, Data Mining, Competitor Analysis, SEO Browser Extensions, Backlink Tracker Tools, Ahrefs, Similar Web, SEMrush.
- Social Media Marketing: Create/Update and Design Fan pages & profile on Facebook, Twitter, LinkedIn &Instagram for great user experience and Brand Awareness.
- For creating awareness and generate sale perform viral marketing on Facebook, Twitter, LinkedIn and other social networks.
- Keywords Analytics: Researching the best keywords using tools like Google Keyword Planner, Keyword.io, Word Tracker, Ahrefs, Moz keyword research tool and Keyword Discovery on 3 major factors Relevancy and Popularity.
- Identifying the High potential and High/Medium/low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffic.
Off Page Activities : Guest Posting, Directory Submissions, Blog Creation & Posting, Social Bookmarking, Business Profile Listing, Video Submissions, Article Promotion, Blog Commenting, Forum Posting, Classified Submission, Local Marketing, Image Sharing, Document Sharing, Product Reviews, Products Tagging etc.
Good Knowledge of Email Marketing using Mail Chimp
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