Recruiter at Multi Recruit
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Manager - Search Engine Marketing (5-8 yrs)
Job Title : SEM Manager
Job Description :
- Handle Google, Facebook & retargeting campaigns for web & mobile from the pure performance perspective.
- Plan & Execute Campaigns with ROAS & LTV in mind.
- Experiment with new audience pool, channels, placements, inventories for better conversions & lower CAC
- Good understanding of FB dynamic ads, web conversion, RFM, Google PLA & retargeting ads.
- Must have experience in cross-selling & up-selling, retargeting buckets, creation of user personas.
- Track & analyze performances through attribution & analytics tools, such as GA/Omniture
- Generate weekly and monthly reporting- for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC- industry trends and developments.
- Brainstorm new and creative growth-hacking strategies
- Communicate to team and management on- project development, timelines, and results.
- Traffic and Competitor Analysis- regularly & routinely to maintain an edge.
Essential Requirements (Knowledge, Skills, Abilities) :
- 5-8 years of experience in Performance Marketing preferably in online space
- Experience with Google Ad words, affiliate marketing, CPC, search marketing
- Extremely strong in Google Analytics
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
Qualifications : B.TECH/B.E
Minimum/Maximum/ Work Experience Required : 5-8 Years
Annual CTC : upto 12 LPA
Location(s) of Job : Noida
No of rounds of Interviews : 02 Rounds
Travel & Allowance : NA.
Relocation & Reimbursement : NA
Note : B2B experience would be a big plus.
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