Recruitment Consultant at Cultor Recruit
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Manager - Search Engine Marketing (3-6 yrs)
Location: Malad West, Mumbai
Annual CTC : 10,00,000
About the company :
A well-funded VC-backed start-up with customers in 162 countries and growing rapidly. They are working to enable women to take charge of their health, especially period. Their products combine tech and Ayurveda to solve women's problems and empower them. This might not be a typical 9 to 5 job. You'll not only set your own benchmarks but also paves the way for future teammates.
Work Description :
- Accountable Google paid marketing channels - Search, Shopping, Display, Affiliate
- Accountable for ROI, CPA, CPC, CPV targets for all ads spend
- SETUP ADS campaigns with a strong HOOK to drive CTR, traffic, conversion on website
- RESEARCH search keywords, audiences, competitors to setup ads group
- SPLIT TEST of ads copies, landing pages, creatives, video content engagement
- ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors
- RETARGET on Facebook, Instagram
- ANALYSE trends using website analytics tools (e.g. Google Analytics, Shopify)
Candidature requirements :
- 3-5 years of hands on experience with Google SEM paid campaigns
- Strong analytical skills and experience generating SEM reports
- Strong understanding of tracking, tagging, and pixel management.
- YouTube content marketing added plus
- Deep expertise in remarketing strategies added plus
- Highly digital tools savvy to drive performance
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