Founder at Kontech Consultants
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Manager - Sales & Marketing - FMCG (5-10 yrs)
CORE RESPONSIBILITIES:
- Preparing and managing marketing plans and budgets.
- Studying competitor's products and services
- Exploring ways of improving products and services and increasing profitability
- Identifying target markets and developing strategies to communicate with them
- Preparing and managing Sales & Distribution plans and budgets
- Managing & coordinating on the production of promotional material
- Liaising with other internal departments such as Marketing, Production etc
- Producing reports to monitor results
- Presenting findings and suggestions to Company Directors or other Senior Officials
- Travelling to trade shows, conferences and sales meetings
- Handling foods/ Non Foods business category in the FMCG space.
- Advertising & Promotion management and ensuring effective allocation and utilization of marketing funds in line with overall business unit strategy including regular tracking of A&P spent aligned with budget plan
- Develop comprehensive Route to Market Plans for launch/re-launch of brands
- Manage business integration process for new clients to ensure smooth client integration
- Manage 3rd Party advertising & promotion agencies to execute Marketing plans
- Work closely with Marketing Department to ensure achievement of desired distribution & visibility objectives & speed to shelf
- Manage order forecast accuracy and ensure inventory management objectives are met. Includes driving efficiencies in market hygiene and obsolescence
- Do trade visits to understand Market dynamics, gaps & opportunities
- To lead the sales team to ensure top class implementation of key promotional activities
- Prepare monthly reports and business reviews for clients, Involve in competitive monitoring and market analysis
- Liaise with various suppliers to coordinate promotional material deliveries
- Take necessary actions to resolve clients- operational issues/ service complaints
- Build productive relationships with the suppliers and customers and act as a company representative to communicate all other necessary issues to client's management team
- Monitoring and analyzing Market Trends.
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