- Plan, direct and control all selling and marketing activities of the station and penetrate the local market to secure new sources of revenue.

- Meet and/ or exceed the set Cargo revenue targets.

- Assist in preparing and controlling the revenue and cost budgets.

- Prepare a business and marketing plan in order to optimize revenue opportunities and maximize AAPL's presence in the market.

- Negotiate short, medium- and long-term pricing initiatives to mutual benefit which are consistent with the station's revenue goals and pricing guidelines.

- Direct sales visits with Freight forwarding community in the local region.

- Research and report other airline practices and recommend correct action.

- Evaluate AAPL's market share, traffic movements to and from the station and other airline practices. Identify areas of concern and instigate remedial action.

- Ensure AAPL's participation in sales campaigns and public events, collecting sales leads for circulation to concerned departments and stations. Liaise with Marketing Department to obtain technical assistance.

- Analyze Key Market Data, i.e. CASS, World ACD, Local Airport.

- Provide weekly and monthly sales reporting to Regional Manager/Head of Sales for tracking of results against target

- Manage customer service data base for station customers.

- Ensure all agent and freight forwarder queries are answered with effective solutions on time.

- Monitor customer complaints for any trends and where appropriate initiate corrective action plan with respective areas responsible.

- Establish the department or teams' objectives and priorities to align with and support business objectives.

- Regularly evaluate the department or teams' objectives, plans, procedures and practices, and makes appropriate changes if needed.

- Oversee and supervise employees. Direct daily activities, recruit, train, develop and discipline to ensure a high standard of service delivery.

- Train and develop other employees, to ensure succession planning is in place.