Channel Marketing/ Marketing manager

Experience : 4-6 years

Should have experience in ERP Sales.

Key Responsibilities :

1. Establish a competitive reseller program (Define the Structure, Agreement, Policies (Lead,Deal Registration), Margins, Levels, etc.)

2. Create the reseller collateral (Market Info, Price list, Power Point, Product Deck, Competitive Matrix, White Papers, Case Studies, Graphics, Sell Sheets, Training Material, etc).

3. Setup and Manage the Recruiting Partner Database

4. Mass Recruiting - Create and send emails, Channel Ads, Press Release, Alliances

5. Questions, up-front product demos to prospective partners

6. Manage Reseller Database - ensure clean consistent data, integration, analytics

7. Orientation meeting (product demo, portal overview, know how to order)

8. Marketing meeting (get the product on the website, put on reseller locator, first direct email campaign (driving to a webinar), promotional schedule)

9. Setup and manage reseller product training

10. Collaborate on reseller promotions - act as their regional marketing manager

11. Send resellers leads & track follow-up

12. Newsletter - keep partners up to speed on the product and program updates, promotions, wins, new collateral, wins, etc.

13. Contest - work with sales to run channel contest, spiffs, rebates, specials & motivation 14. Sales Meetings - National (Webinar or On-location)

15. Marketing team - they are also part of the marketing team and participates with Product Marketing, PR, the Webmaster (for the reseller portal and reseller SEO for landing pages) and Advertising to ensure that the specific reseller needs are met. - Personally, learn how to sell the product.

16.Do the phone call follow-ups to resellers with lots of sales questions and GET them to apply and ensure they get into the orientation meetings.

17. Cold call the reseller list to recruit directly once the reseller is on-board, their primary role is to act as a SALES manager and help the channel to SELL (model calls, coaching calls, joint visits, objections, motivation, help with high-end quotes).

18. Help coordinate sales promotions through the partners

Refernce of our product: In dine

www.ramersoft.com (please go through the website)

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